Razorpay appoints Neha Mishra as Head of Events Marketing

by  EVENTFAQS Bureau Industry Watch | March 24, 2025 | News

Razorpay Neha Mishra Head of Events Marketing

Razorpay has appointed Neha Mishra as Head of Events Marketing, further strengthening its brand marketing and experiential strategy. With over 18 years of expertise across luxury, lifestyle, entertainment, and sports, Neha has a proven track record in brand storytelling, consumer engagement, and omnichannel marketing.

Before joining Razorpay, Neha held key roles at Condé Nast India (Vogue, GQ, AD, CNT), BookMyShow, Extramarks Education, and Seventy EMG, where she shaped high-impact brand strategies, led experiential marketing, and executed award-winning brand experiences. She has collaborated with some of the world’s biggest brands, including Louis Vuitton, Mercedes-Benz, Diageo, Harley-Davidson, Arsenal FC, and the Condé Nast India portfolio, driving their brand presence in the Indian market.

Neha has successfully spearheaded experiential IPs, large-scale consumer activations, luxury partnerships, and brand transformation initiatives. Her ability to blend data-driven insights with creative storytelling makes her a standout leader in India’s marketing landscape.

At Razorpay, Neha will play a pivotal role in shaping the brand’s experiential and brand marketing strategy, expanding its influence beyond fintech into culture, lifestyle, and business innovation.

Speaking about her new role, Neha Mishra said, "Marketing today is about crafting immersive brand stories that create lasting impact. Razorpay is at the forefront of fintech innovation, and I am excited to bring my experience in experiential marketing to build a powerful brand narrative that resonates across industries."