Badshah Launches Music Label Pentertainment 0075 in Collaboration with Universal Music India

by  EVENTFAQS Bureau Industry Watch | March 25, 2025 | News

Badshah Pentertainment 0075 Universal Music India

India’s rap icon Badshah has officially launched his own music label, Pentertainment 0075, in collaboration with Universal Music India. This marks a significant milestone in his career as he aims to discover and promote emerging artists while redefining music across genres.

The name Pentertainment 0075 is a combination of "Pen" and "Entertainment", symbolizing Badshah’s creative expression and the joy his music brings to audiences worldwide. The decision to start his own label comes after a highly successful career, delivering chart-topping hits across Bollywood, independent music, and hip-hop.

Pentertainment 0075 will initially focus on hip-hop, before expanding into multiple genres. The label’s first single, "Dear Aditya", premiered earlier this month on Badshah’s official YouTube channel, marking the beginning of an exciting journey.

Universal Music India, which has been Badshah’s long-time partner, signed an exclusive global deal with him in 2021. The company also acquired a majority stake in TM Ventures in 2022, further strengthening its foothold in India’s music industry and managing top artists, including Badshah.

With Pentertainment 0075, Badshah is taking a bold step in reshaping India’s music landscape. His focus on mentoring and promoting emerging talent, backed by Universal Music India’s global expertise, positions him as both an innovative artist and a visionary entrepreneur.

Devraj Sanyal, Chairman & CEO, India & South Asia; SVP Strategy, AMEA, Universal Music Group said, "Badshah is an artist whose reach resonates globally. He has consistently delivered chartbusters that have become cultural anthems. We are proud to partner with him as he embarks on this exciting new chapter with Pentertainment 0075."

Sanujeet Bhujabal, Managing Director, India & South Asia, Universal Music Group said, "This is an important strategic move for Universal Music India and a milestone for one of the most culturally relevant artists of our time. Badshah has built a legacy, and with Pentertainment 0075, he is set to create another—this time with artistry at the forefront."

Sharing his vision, Badshah said, "This is about me getting back to my roots after traveling the world on my musical journey. It’s time to create music that resonates, reinvent genres, and give deserving artists a platform. Pentertainment 0075 was born from this need, and I couldn’t have asked for a better partner than Universal Music India to support me in this journey."

As Indian hip-hop and independent music continue to gain worldwide recognition, Pentertainment 0075 is set to play a crucial role in discovering fresh talent and bringing diverse sounds to a global audience.