What’s Trending in Indian Weddings? A Look at Modern Preferences

by  EVENTFAQS Bureau Weddings | March 25, 2025 | News

WeddingWire India The Knot Worldwide

WeddingWire India, a subsidiary of The Knot Worldwide, has released its latest annual survey report based on responses from over 2,100 couples across the country. The survey covers a diverse range of couples, reflecting various backgrounds, income levels, and preferences, and highlights key trends in the Indian wedding market.

Generational Trends in Weddings

The average age of couples getting married is 30 years. A noticeable shift in generational preferences has been observed, with 62% of couples now belonging to Gen Z, a 49% increase from the previous year. Millennials make up 30% of couples getting married, though this demographic has decreased by 54% compared to last year. Despite this shift, Millennials still account for a significant portion of weddings, contributing to one in three ceremonies.

Wedding Venue Costs

Wedding venue costs have risen, with the average venue costing around ₹6 lakhs. About 40% of couples allocate ₹7.5 lakhs for their venue, while 31% spend more than ₹10 lakhs. This underscores the importance of venue selection in shaping the wedding experience.

Engagement Trends

February is the most popular month for engagements, followed by December. Family and friends continue to be part of proposal moments, with 16% of couples reporting their loved ones were present during their engagement.

Wedding Planning Priorities

While cost remains an important factor for 53% of couples, it is no longer the primary focus. Instead, couples are placing greater emphasis on food, beverages, and guest experience, indicating an increasing demand for high-quality catering, entertainment, and hospitality.

Financial Insights: Wedding Expenses

Couples spend an average of 21% of their annual household income on their wedding, highlighting the financial investment many are willing to make for their special day.

Digital Trends in Wedding Communication

Digital communication has become an essential part of wedding planning, with 79% of couples using platforms like WhatsApp to share wedding details with family and friends. Wedding websites are also growing in popularity as a tool for managing wedding logistics, reflecting the increasing role of technology in the planning process.

Snigdha Johar, Consumer Marketing Manager at WeddingWire India, shared, “Weddings are no longer just about tradition—they are becoming personalized, unforgettable experiences. Couples are putting a fresh twist on their special day by creating unique moments that reflect their individuality. Through our survey, we’re excited to keep our community and vendors in the loop with the latest trends, ensuring they stay ahead of the game and continue to offer what couples truly want."

Personalized Weddings & Extended Celebrations

Couples are incorporating personal touches into their weddings, with 61% choosing custom outfits, 27% including sustainable elements, and 21% opting for a private "first look" moment. Wedding celebrations are also becoming longer, with 35% lasting three days and 32% extending to four or more days, allowing for more time with loved ones.