TOAST Events conceptualised, designed & executed an event for Birkenstock

by  EVENTFAQS Bureau Entertainment | March 27, 2023 | News

Toast Events Birkenstock

With spring summer right around the corner, it is the season of fashion previews by brands and German footwear brand Birkenstock hosted an event on March 2. The event was conceptualised, designed and executed by TOAST Events keeping in mind the brand’s sustainable ethos and its iconic legacy and heritage. The event was attended by the some of the coolest names in fashion and lifestyle, from media to influencers and even celebrities from the latest hit-show The Class.

The product journey experience was inspired by the concept of 'House of Birkenstock' which invited guests to familiarise themselves with the brand’s various footwear offerings showcasing 4 different product categories and their best-suited utilities. The idea was to highlight that irrespective of the venue, or occasion, you could pair a classy set of Birkenstocks with your look. TOAST Events created an open structure that featured an airport lounge, a sandy beach, a café and a grunge rock-band set-up. We invited guests to walk through each of these 4 zones, experiencing the products relevant to each space and creating content.

The brand celebrated anniversaries of the iconic collections of Madrid (1963), Arizona (1973) and Gizeh (1983) as well as brought down their super popular 1774 collection. For their latest spring summer line, TOAST creates an actual garden set-up with the footwear being displayed as rising from it. To keep the guests engaged, TOAST had also planned an activity zone which was divided into 3 parts - Customisation, Relaxation & Gaming.

Vipul Baradia, Senior Client Servicing Manager, Toast Events said, “Working with Birkenstock was an exhilarating experience. Global brands are super detailed and streamlined in the formats that they believe in and it’s wonderful to work with teams that have a clear vision of how they would like to portray the brand. It was a pleasure to join creative forces with Birkenstock on this one to not just highlight their latest spring summer line, but to also educate guests and create an experiential through various touchpoints about the various kinds of footwear that the brand offers."

Toast Events conceptualized and executed a seamless on-ground event by educating guests about the product, the brand’s history, and legacy while Creating experiences through different touchpoints across the venue.

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