FICCI-EY Media & Entertainment Report 2025: Key Insights and Industry Trends
by EVENTFAQS Bureau Industry Watch | March 27, 2025 | News
EY
The FICCI-EY Media & Entertainment Report 2025 was launched on 27 March 2025 at Hotel Sofitel, Mumbai. The report provides an overview of the trends, challenges, and opportunities shaping India's media and entertainment (M&E) sector, with a focus on digital transformation, technology, and changing consumer preferences.
The Indian M&E sector was valued at INR 2.5 trillion in 2024, marking a 3.3% growth from the previous year. It contributed 0.73% to India's GDP and is expected to cross INR 3 trillion by 2027.
Digital media emerged as the largest segment, growing by 17% to INR 802 billion, driven by increasing internet penetration and mobile content consumption. The growth of OTT platforms, short-form content, and AI-driven recommendations is shaping how audiences engage with digital entertainment.
Advertising revenues increased by 8.1%, with a shift toward performance marketing, e-commerce advertising, and premium digital formats. Sponsorship in live events and sports continues to attract brands looking for audience engagement beyond traditional advertising.
The live events industry grew by 15%, with a rise in hybrid events, digital experiences, and corporate sponsorships. Weddings remain a significant part of the industry, with the Indian wedding market valued at $130 billion, seeing increased demand for destination weddings and customized experiences. Technology, including AI-powered planning and projection mapping, is being integrated into wedding events.
The gaming and esports sector continues to expand, with increased participation in competitive gaming, streaming, and influencer-driven tournaments. Virtual entertainment experiences are also gaining traction.
Sustainability is becoming a focus, with event organizers and media companies adopting eco-friendly practices, green production techniques, and carbon-neutral initiatives to align with global trends and consumer expectations.
The FICCI-EY Media & Entertainment Report 2025 outlines a shift towards digital adoption, experiential engagement, and sustainability as key factors influencing the future of the industry.
To read the report, click here.
The report provides an overview of the trends, challenges, and opportunities shaping India's M&E sector, with a focus on digital transformation, technology, and changing consumer preferences.