KKR Launches New IP ‘Train Like a Knight’ in Partnership with Amul Protein

by  EVENTFAQS Bureau Industry Watch | March 31, 2025 | News

KKR Amul Protein Train Like a Knight

Kolkata Knight Riders (KKR) have introduced a new Intellectual Property (IP), ‘Train Like a Knight’, in collaboration with Amul Protein. This initiative gives fans a closer look at the training, fitness, and nutrition routines followed by professional cricketers.

Cricket requires a high level of physical and mental preparation. Understanding the growing interest in fitness among fans, KKR has launched this six-episode series to highlight the effort behind an athlete’s performance. The first episode, featuring Ajinkya Rahane, is now live on YouTube.

"Our collaboration with Amul Protein is more than just a partnership – it's a testament to our commitment to inspiring fitness and showcasing the holistic preparation of our athletes," said Binda Dey, Group Chief Marketing Officer of Knight Riders Sports. "Through Amul Presents ‘Train Like a Knight’, we're breaking down the barriers between fans and players, offering an authentic look at what it takes to compete at the highest level of professional cricket."

This initiative will expand beyond the video series into a year-long platform that will include events, workshops, and merchandise. With Amul Protein’s support, ‘Train Like a Knight’ aims to provide useful insights into training and nutrition while strengthening the connection between players and fans.