Sony Music India & Tiger Baby Launch ‘Tiger Baby Records’ to Elevate Indie Music & Storytelling

by  EVENTFAQS Bureau Industry Watch | March 27, 2025 | News

Sony Music India Tiger Baby Tiger Baby Records

Sony Music Entertainment India and Tiger Baby have announced the launch of Tiger Baby Records, a new joint-venture music label dedicated to nurturing emerging talent, fostering creative storytelling, and building connections between artists, audiences, and brands.

This collaboration brings together the creative vision of acclaimed filmmakers Zoya Akhtar and Reema Kagti, along with singer-songwriter and music supervisor Ankur Tewari. With Sony Music Entertainment India’s global reach and industry expertise, Tiger Baby Records aims to amplify diverse voices in the Indian music landscape.

One of the label’s first major projects includes a partnership with renowned jewelry brand Tanishq. The collaboration features a wedding song composed by Abhishek-Ananya and performed by Poorvi Koutish. Directed by Reema Kagti, the music video blends music and storytelling to create a unique visual and auditory experience.

In its commitment to supporting new talent, Tiger Baby Records is launching the “City Sessions” initiative in collaboration with Mumbai’s iconic Island City Studios. This program will provide a platform for artists to experiment, collaborate, and refine their craft in a dynamic and unfiltered environment. Emerging singer-songwriters will have the opportunity to work with established musicians and connect with a wider audience through this initiative.

The Indian music industry has witnessed exponential growth in recent years, fueled by increased internet penetration, rising disposable incomes, and diverse musical preferences. With the combined strengths of Sony Music Entertainment India and Tiger Baby Records, this venture aims to cultivate a new generation of artists and offer fresh, original music to audiences across the country and beyond.

With a focus on artistic freedom and collaboration, Tiger Baby Records is set to become a transformative force in the Indian music scene, bridging the gap between talent and opportunity.

Vinit Thakkar, Managing Director, Sony Music Entertainment India said, “Tiger Baby Records represents a new era of music in India, where compelling storytelling and groundbreaking collaborations take center stage. We are thrilled to be part of this journey, pushing boundaries and bringing fresh, authentic voices to the forefront of the industry and are excited to partner with Zoya, Reema, and Ankur, who have an exceptional track record in music and creative storytelling.”

Zoya Akhtar, Co-Founder, Tiger Baby Films said, “Music has always been a vital part of our storytelling, and with Tiger Baby Records, we want the music to be the main story. Partnering with Sony Music India allows us to bring our vision to life and provide a platform for indie, homegrown talent to shine.”

Reema Kagti, Co-Founder, Tiger Baby Films said, “This partnership marks an exciting new chapter for us at Tiger Baby. With Tiger Baby Records, we aim to delve into the diverse soundscapes of the subcontinent and represent them globally. By collaborating with brands and upcoming artists, we hope to have this music reach a large audience.”