“You Make the Excuse, We’ll Make the Plan” – BookMyShow’s Holiday Campaign to Celebrate the Season

by  EVENTFAQS Bureau Industry Watch | December 23, 2024 | News

BookMyShow You Make the Excuse, We’ll Make the Plan

As the holiday season approaches, offices across the country are filled with a shift in energy, with employees coming up with increasingly creative excuses to take time off. This year, BookMyShow, India’s leading entertainment platform, taps into this festive spirit with its playful new campaign, ‘You Make the Excuse, We’ll Make the Plan.’ The campaign blends humor with a reminder to prioritize what truly matters – spending quality time with loved ones and embracing the joy of celebration.

The campaign highlights the universal holiday dilemma: balancing professional obligations with the irresistible urge to enjoy the season’s festivities. It portrays a situation that resonates with everyone – from crafting overly elaborate leave applications to daydreaming about concerts, movies, and New Year’s Eve parties.

The campaign unfolds through two videos, each presenting a different perspective on this seasonal struggle. The first video takes us into the employee’s world, where outlandishly creative excuses take center stage as team members scramble to justify their well-deserved break – all because they've already snagged tickets to their favorite entertainment events on BookMyShow. Whether it’s celebrating a cousin’s goldfish’s first birthday or answering the call of the mountains, the humor-filled script taps into the universal desire for a break.

The second video flips the script, showing the boss’s perspective as they struggle to keep up with a flood of questionable leave applications. Amidst the chaos, the boss, overwhelmed by the contagious holiday spirit, ends up writing their own out-of-office message, titled ‘Finding my Inner Peace,’ and joins in on the celebrations.

This witty take on the seasonal tug-of-war is designed to spark a think-feel-do reaction, encouraging users to embrace the humor of relatable workplace moments, soak in the festive spirit, and take action by booking their holiday plans on BookMyShow before it’s too late!

Dolly Davda, Head - Marketing, BookMyShow said, “As the year comes to a close, the festive season offers a perfect opportunity to pause, relax and celebrate. With ‘You Make the Excuse, We’ll Make the Plan,’ we’ve captured the relatable humour, where balancing responsibilities and revelry becomes part of the holiday tradition. This campaign encourages people to take a well-deserved break and focus on what truly matters - spending quality time with loved ones and creating unforgettable memories. By blending humour and storytelling, we reaffirm BookMyShow’s commitment to being the ultimate destination for seamless and stress-free planning of top-tier entertainment, ensuring that fans never miss out on the experiences that make the festive season so special.”

As BookMyShow prepares to deliver unforgettable experiences this festive season, the campaign captures the essence of what the holidays are really about: balancing work with the joy of celebration. Whether it's securing tickets to a blockbuster movie, a live performance, a midnight trek, or a spectacular New Year's party, BookMyShow ensures fans don’t miss out on the best moments of the season.