Mullenlowe Lintas Group Launches ‘Restart and Restrat’ Framework For Brands Amidst Pandemic

by  EVENTFAQS Bureau Industry Watch | September 7, 2020 | News

MullenLowe Lintas Group Restart and Restrat

MullenLowe Lintas Group has announced the launch of ‘Restart and Restrat’ – a framework created to help marketers explore available recovery paths during the ongoing Covid19 crisis. Through targeted solutions and focused actionable strategies in the immediate and long term, the framework will help brands navigate and overcome previously unforeseen challenges, informed an official statement from the marketing communications group.

“Restart and Restrat is our attempt as consumer experts to identify and predict the shifts in consumer attitudes and behaviours in general and specifically towards key categories. What makes this framework most useful is that these learnings are totally actionable for our client partners through a purpose-built suite of tools that we are deploying through our consulting arm, LinConsult," said Virat Tandon, Group CEO, MullenLowe Lintas Group.

S Subramanyeswar, Group Chief Strategy Officer, said that the strategic framework not only reveals the gravity of the current situation, but also explores a recession-beating growth strategy that 'out-manoeuvres uncertainty'. It will explore specific brand messaging and positioning approaches for recovery in different phases in a digitised consumer universe, he added.

“We are all witnessing the seismic impact of the current crisis on business, but even more significant is the way in which human lives are being affected. We humans are a resilient lot and have a great quality to adapt to changes. This is what we are witnessing even during the current crisis,” noted Tandon.

The statement added that the ‘Restart and Restrat’ framework is available not just to the group's clients but to anyone in the marketing community.