iQOO SOUL becomes India's first esports team to partner with Monster as its Energy Drink Sponsor

Industry Watch | January 30, 2025 | News

iQOO SOUL Monster Energy Drink Sponsor

In a landmark development for Indian esports, iQOO SOUL, the BGMI division of India's leading esports team S8UL, has joined forces with Monster Energy as its official Energy Drink Partner. This makes iQOO SOUL one of the selected few teams globally and the first in India to team up with the global brand, joining the ranks of some of the biggest and most successful international esports organisations.

As part of the association, Monster Energy’s logo will be displayed on iQOO SOUL’s team jersey in the top right spot. Since its inception, the team has been a dominant force in the Battlegrounds Mobile India (BGMI) landscape and has multiple accolades to its name. With Monster Energy by its side, iQOO SOUL will be all charged up and ready to consistently deliver top-tier gameplay in upcoming tournaments.

Animesh Agarwal, Co-Founder, iQOO SOUL said, “This partnership with Monster Energy is a huge milestone, not just for iQOO SOUL but for the Indian esports ecosystem as a whole. Esports, much like traditional sports, demands peak performance—both physically and mentally. Endurance, focus, and consistency are what separate the best from the rest. Teaming up with Monster Energy is about aligning with a brand that understands the mindset of champions and helps us stay at the top of our game. We are excited for what’s to come and look forward to working closely with Monster Energy to create more opportunities and experiences for our fans and the larger gaming community.”

As iQOO SOUL continues to lead the charge in shaping the future of Indian esports, its association with Monster Energy is set to elevate the nation’s gaming ecosystem.

With Monster Energy by its side, iQOO SOUL will be all charged up and ready to consistently deliver top-tier gameplay in upcoming tournaments.

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