Tonic Worldwide executes the launch of first-ever cookery show Nutraverse on Metaverse
by EVENTFAQS Bureau Industry Watch | May 18, 2023 | News
Tonic Worldwide Nutraverse Metaverse Sanjeev Kapoor
Indian food brand Nutralite recently created history with Nutraverse, world’s first-ever cookery show hosted in the metaverse. The event was hosted by the digital avatar of India’s renowned celebrity chef, Sanjeev Kapoor. The campaign was conceptualised and executed by Tonic Worldwide.
The event provided participants with an immersive virtual reality experience, where they could create avatars, interact with other participants, engage in fun activities and games. The World Records Union certified this event as the world’s first-ever cookery show on the metaverse.
Sanjeev Kapoor, said, “I’m thrilled to have hosted Nutraverse, the world’s first cookery fest on the metaverse. The fresh concept allowed me to bring together the power of technology and the love for food, and the never-before-seen experience of cooking virtually. I am delighted to be a part of this platform, which is enabling incredible talent from home cooks nationwide.”
Tarun Arora, CEO, Zydus Wellness said, “Innovation is a core value of Nutralite, and we strive to deliver delightful experiences to our consumers through such initiatives. Nutraverse was conceptualised with the objective of delivering an elevated experience to our key consumer group of homemakers. They are constantly looking for variety, not only in recipes but also in the kind of content available to them. With this insight, we gave them an experience like never before. I am delighted to see the participation and engagement the platform has received and it only encourages us to continue building such experiences for our audiences.”
Unmisha Bhatt, Co-Founder and Chief Strategy Officer, Tonic Worldwide said, “As the brand custodians for Nutralite, we have always tried to bring digital first innovations, whether it was the Longest Breakfast Table, or Talking Box, the limited edition packs with audio recipes, that was released a few years ago. With Nutraverse we brought alive immersive experiences for the target audience who are now looking not only to break the everyday monotony of regular recipes and cooking but also for a variety of experiences for themselves that they can flaunt ahead. Nutraverse is a case study of how brands can truly leverage Web3 by integrating the full funnel from immersive brand experience to e-commerce integration.”
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The event provided participants with an immersive virtual reality experience, where they could create avatars, interact with other participants, engage in fun activities & games.