South African Tourism features Indian influencers in their Phase 2 of the ‘More&More’ campaign
by EVENTFAQS Bureau Industry Watch | January 20, 2023 | News
South African Tourism Indian Influencers More&More Radhika Sharma Ankita Kumar
South African Tourism launches Phase 2 of the ‘More&More’. For the first time ever, the tourism board has roped in Indian influencers Radhika Sharma and Ankita Kumar to highlight the diversity of experiences that South Africa has to offer Indian travelers. ‘More & More’ will roll out PAN India on January 25. The campaign will be divided into two phases, awareness & conversion and will be live across all social media platforms like Instagram, Facebook, Twitter and YouTube.
From 3,000+ adventure activities to exciting culinary experiences and more, the nation overflows with exhilarating encounters tailored to every traveler’s unique need and preferences. ‘More&More’ builds on the emotion and spirit of adventure, and the next phase will focus on covering other provinces of Northern Cape, Western Cape, Eastern Cape, Free State, Limpopo and North West.
Neliswa Nkani, Hub Head – Middle East, India and South-East Asia South African Tourism said, “I have always believed that to appeal to an audience base, we need to engage with them via voices that they relate to. South African Tourism is excited to finally be able to bring alive a collaboration concept that features Indian faces experiencing and celebrating the beauty and diversity of destination South Africa. The country has a lot to offer to every traveler segment, especially those who are eager to go beyond the confines of the ordinary and explore hidden gems. It is heartening to see our efforts to localize and strengthen our offerings through the eyes of these digital influencers come alive.”
She further added, “As we move forward with our recovery efforts in-market, we will continue working closely with our trade partners in India and South Africa to highlight newer regions, maintain growth momentum and collaborative progress.”
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For the first time ever, the tourism board has roped in Indian influencers Radhika Sharma and Ankita Kumar to highlight the diversity of experiences that South Africa has to offer Indian travelers.