NDC Showcases Values of Natural Diamonds With Third Season of Partnership at Lakmé Fashion Week

by  EVENTFAQS Bureau Business Events | October 28, 2020 | News

Lakmé Fashion Week The Natural Diamond Council

The Natural Diamond Council (NDC) associated with the recently concluded Lakmé Fashion Week to support its digital-first, season fluid edition held from October 20 to 25, 2020. The NDC aimed to strengthen its offers through the third season of its partnership with Lakmé Fashion Week.

NDC, previously known as the Diamond Producers Association, aims to become a digital publisher for innovative content, covering all that is new in the industry. The new digital platform focuses on educating consumers globally about the values and heritage of natural diamonds as well as promoting their desirability.

NDC supported Lakmé Fashion Week, sharing content on luxury and fashion for its consumers. It showcased the love for diamonds by the fashion world through stylists, models and other talents of the industry.

Richa Singh, Managing Director - India, Natural Diamond Council said, “Slow fashion and sustainability are not only themes of conversations but also the need of the hour in the industry and have caught on with consumers as well. This festive season, the strongest bonds in life will be celebrated with greater respect for everything natural. With their versatility, their eternal appeal and the inherent emotional value they carry, natural diamonds epitomise slow fashion and are a perfect celebration for all moments that matter. We are thrilled to have associated with Lakmé Fashion Week this season to highlight the latest trends and designs in the world of diamonds and fashion.”

Jaspreet Chandok, Head - Lifestyle Businesses, IMG Reliance said, “It is a pleasure to be associated with a prestigious brand like NDC once again. We have had several successful seasons, with exciting showcases with designers. We are happy to have had NDC again with us and look forward to a continued partnership in the future.”