Synthetic Media Production Platform Rephrase.ai Enables Brands to Create Customized Video Content

by  EVENTFAQS Bureau Industry Watch | September 30, 2020 | News

Rephrase.ai

Rephrase.ai, a synthetic media production platform launched on September 25, 2020, helps enterprises create personalized, customizable video content for sales and marketing. Rephrase.ai is a Techstars company based in Bangalore, India, and is backed with $1.5 million in funding from Lightspeed Ventures and AV8 Ventures.

Rephrase.ai engine can generate millions of personalized videos without the production cost and effort of doing it manually in a studio. The core principle behind the AI video platform is facial-re-enactment technology that predicts lip movements, facial expressions and head movements.

Rephrase.ai aims to simplify personalization in sales and marketing video creation at scale for B2B SaaS enterprises and digital marketing agencies across multiple industries including automotive, e-commerce, entertainment, financial services and real estate. The platform enables brands to address every customer individually with video content that builds trust and loyalty at scale.

The start-up was founded by three IIT graduates – Ashray Malhotra, ShivamMangla and NisheethLahoti in 2018. Rephrase.ai was among the 10 start-ups that were part of the first-ever batch of TechStars India Accelerator programme in 2019.

The Visual Culture

“Our goal at Rephrase.ai is to reimagine how we communicate to better match our visual culture. Now, enterprises can create high-quality video content for targeted sales and marketing initiatives while saving time and money. This technology will change the way we think about video production, both for business communication today and film-making in the future,” said Ashray Malhotra, CEO, Rephrase.ai.

“Personalization is a huge lever to unlock ROI especially in sales and marketing where a white-glove personalized experience really makes a difference in engagement and outcomes. We are already seeing companies run video-based marketing campaigns that see click-through rates of 4x over other personalized emails, but these videos are recorded individually, are expensive and unscalable. Rephrase.ai’s platform allows companies to create millions of personalized videos using real models with just text as input,” he continued. “The Rephrase.ai team is one of the most technically and creatively savvy teams out there with prior experiences at Google, Facebook, Samsung and MIT media labs and we are very excited to go on this ambitious journey with them,” said Hemant Mohapatra, Partner, Lightspeed India Partners.