Messe Frankfurt’s Virtual Trade Fair ISH India Showcased 980 Products from 48 Brands Over 2 Days

by  EVENTFAQS Bureau Business Events | September 28, 2020 | News

Messe Frankfurt ISH India

Well known global exhibition industry player Messe Frankfurt India’s first digital trade fair, ISH India, powered by IPA Virtual Edition, which had its virtual launch on September 17-18, 2020, showcased 980 products from 48 brands, including 15 live product demonstrations and six knowledge sessions.

The virtual edition aimed to bring together the plumbing, real estate, architecture and design domains to discuss efficient usage of water conservation technologies in buildings of the future. The platform recorded 2,052 active attendees and serious business meetings over two days.

The event showcased products by Birla HIL Ltd, Aquaviva India Pvt Ltd, Sekisui Speciality Chemicals, Watertec (India) Pvt Ltd, Wilo Mather & Platt,  Ebara Machinery India Pvt Ltd, Bradford White Water Heaters, Kirloskar Brothers Ltd, Zoloto Valves, Brilloca Ltd (HSIL), Astral Pipes among others.

The trade fair was officiated by Avinash Mishra, Adviser (Water & Land Resources, Drinking Water and Sanitation, Panchayati Raj, Tourism, Culture, Law & Justice, I&B) NITI Aayog, Government of India together with the National presidents of the Indian Plumbing Association, CREDAI-MCHI and Institute of Indian Interior Designers (IIID).

The digital marketplace enabled exhibitors and visitors to create a total of 4,650 contacts with 215 e-meetings scheduled and 175 business calls made. The next ISH India trade fair will take place on May 20-22, 2021 at the Bombay Exhibition Center in Mumbai.

“The recent pandemic of coronavirus has taught us the prime role of water in maintaining hygienic practices. About 81% of rural households in India do not have individual piped water supply and about one billion people are living with water scarcity at least one part of the year. Through the JalJeevan Mission, the Government is committed to ensure that 18 crore households across all villages in India will have potable water supply by 2024. It is high time that we resort to measures to address the crisis and adopt solutions for water conservation, watershed management, groundwater recharge, rainwater harvesting, modern and efficient irrigation methods such as micro-irrigation and precision farming, and water-saving technology in sanitation,” said Avinash Mishra.

Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holdings Ltd, shared: “The digital wave swept us into unchartered waters – and while the virtual trade fair was something very new and exciting for us, we knew we had to be equally focused on delivering business value to our exhibitors. The feedback from our customers has re-instilled confidence, both in the trade fair brand and the need for a virtual platform for businesses to continue in any given situation. We now aim to strengthen these virtual connections and turn them into face-to-face business encounters through our physical edition of ISH India powered by IPA exhibition in May 2021.”