Creative Technology ME Announces ‘Integrated Networks’ Division for Event Communications

by  EVENTFAQS Bureau Industry Watch | August 24, 2020 | News

Creative Technology

Global AV equipment supplier to live events Creative Technology’s Middle East arm CTME has announced the creation of a new division for event communications, Integrated Networks.

CTME’s  Integrated Networks team headed by Rob Turner has been working alongside Middle East Managing Director Andy Reardon to develop the new division strategically, informed an official statement.

Over the past five months, CT has been investing in the latest communications technology from two-way radios, event networks, signal distribution and more, it added.

Reardon said, "It was important we had the right people to set up and run this new division, and I am pleased to announce we now have a team of highly experienced and established integrated network professionals. The team consists of several key players who have a long history of working together after originally working at Delta Sound before the company was taken over last year. This knowledge is really valuable, especially when helping clients during site visits and in the planning prepping stages with the other departments.”

Turner said, "We wanted to ensure we invested in the best communication technology available in the market while also ensuring the equipment would work within the infrastructure of venues, broadcast and event spaces around the MENA region. This allows us to send out a system that we can easily add equipment to without having to rewire/program the setup again. Most of the larger events in the Middle East require a fair amount of radios and wireless communication, due to the size of the sites. With the radio channels often being interfaced into the communications, we can then easily scale up the footprint that the communications can cover, and in turn, increase the area that the show call/stage management teams can communicate in. The radios also give us the ability to increase the personnel count on a communications group/channel."

Turner added, "I am very much looking forward to seeing this new division of CT flourish. I think we can bring something new and exciting to the comms/network market."