Blues N Coppers Launches Exhibit 360, a Virtual Exhibition Platform for B2B Companies
by EVENTFAQS Bureau Industry Watch | June 9, 2020 | Press Release
Blues N Coppers
Live exhibitions and events, which form a critical part of B2B marketing, have been put on hold all over the country, and are expected to get back on track gradually. During this period, Blues N Coppers, an award-winning exhibition booth design agency has decided to offer the benefits of exhibition marketing through a digital medium in the form of virtual exhibition booths. By doing so, it aims to enable businesses to continue their brand-building and lead generation efforts despite the long break from live events, at a much lower cost.
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Virtual exhibition booths act as digital replicas of live exhibition stalls, which visitors can access from their computers or handheld devices. They can get a 360-degree experience of the booth environment while enjoying life-like interactions with the brand’s products that can be presented in the form of dynamic 3D models.
Visitors can interact with the different booth elements, including the exhibitors and sales representatives via live chat and video calls. Through these features, the virtual booth retains the immersive and interactive aspects of live exhibitions, while making them accessible to a wider online audience.
Businesses can use their virtual exhibition booths as an extension of their digital marketing strategy. It can supplement webinars and other online outreach channels. Virtual booths can also be used to complement live events by offering visitors an immersive brand experience that they can step into without stepping out of their homes. These experiences don’t have to be limited to the standard exhibition model; they can take the form of a virtual showroom, a laboratory, a factory floor, or any other environment that visitors can explore.
By leveraging its expertise and 9 years of experience in events, exhibitions, and tech-driven experiential marketing, Blues N Coppers has only recently started building virtual booths for its clientele, which includes both domestic and international brands.
The reception from businesses even in this early stage has been unexpectedly overwhelming according to Blues N Coppers’ Director Navin Chandwani, who said “Within just two weeks of launching our virtual exhibition booth service, we’ve had over a hundred inquiries through different channels from across India, which we honestly did not expect. That’s because a virtual booth is a novel idea in the country as compared to the rest of the world where brands like Zeiss, Romaco, and Krones have already built stunning virtual exhibition stalls. We’re absolutely delighted with the enthusiasm surrounding the virtual exhibition booths in India. It is evident that businesses here are realizing the need for a medium to reach out to leads and customers during this hiatus from live exhibitions. A lot of our clients are keen to leverage the early adopter advantage before everyone else in their industry builds a virtual booth. And we are doing our best to ensure that for them by building fully functional virtual exhibition booths in as fast as 21 days!”
Blues N Coppers, an award-winning exhibition booth design agency has decided to offer the benefits of exhibition marketing through a digital medium in the form of virtual exhibition booths.