South Star Arvind Swamy and Filmfare Editor Jitesh Pillai lighting the lamp at the announcement ceremony.

Britannia Filmfare Awards South Announces Its 63rd Edition, Claims To Be Bigger Than Ever

by  EVENTFAQS Bureau Marketing | June 2, 2016 | News

Filmfare Awards Britannia

The coveted Black Lady has come calling yet again, as some of the biggest superstars from South Indian cinema are all set to walk the red carpet at one of the most prestigious film award ceremonies of the year. It’s that time of the year when talent gets recognition, hard work becomes worth it and glamour gets a new definition, when some of the most adored stars get to express themselves in the most extravagant, yet beautiful manner possible.

The 63rd edition of Filmfare Awards (South) is here, and how! The awards ceremony will bring together the 'who’s who' from South Indian cinema, promising to break benchmarks and set new standards in putting together a spell-bounding show that will acknowledge and applaud the best of the best from the South Indian film industry. 

Slated to take place on June 18, 2016 at Hyderabad International Convention Center (HHIC), Hyderabad, and the 63rd Britannia Filmfare awards (South) will honor those artists who toiled hard to deliver some of the most popular films on celluloid in 2015.  Like every year, the awards will reflect a synergy between public opinion and critical appreciation, as readers of Filmfare and film buffs have cast their votes across 10 categories covering some of the best films Tamil, Telugu, Kannada and Malayalam films. To announce the latest edition of the star studded event, our special guest for the occasion, Arvind Swamy, actor par excellence along with Jitesh Pillai, Editor Filmfare Magazine and Vinay Subramanyam, from Britannia Industries Limited lit a ceremonial lamp at the press conference held on May 26th in Chennai.

Speaking on the momentous occasion, Jitesh Pillai, Editor - Filmfare Magazine said, “I feel extremely proud when I look back at the journey undertaken by our South awards. South Indian cinema throws up some wonderful gems year after year, and it is only fitting that we erect a platform such as the Britannia FilmFare Awards to acknowledge the efforts put in by so many talented artist across the spectrum. Our latest edition promises to stage a platform bigger than ever, to present the coveted Black Lady in the hands of these deserving stars.” 

Talking about Britannia’s association with the prestigious awards, Vinay Subramanyam, Category Head, Health & Wellness, Britannia Industries Limited said, "Britannia is happy to continue its association with Filmfare as title sponsor for Filmfare Awards 2016. Britannia and Filmfare deliver a full palette of sensory celebrations through good food and great fun."