India Today Group unveils AI-POP: A Revolutionary Fusion of AI & Human Creativity in Music

by  EVENTFAQS Bureau Industry Watch | March 10, 2025 | News

India Today Group AI-POP

India Today Group has taken another leap in innovation by launching AI-POP, a new music genre that merges artificial intelligence with human creativity. This initiative introduces two AI-powered pop stars, Aishan and Ruh, marking a significant step in the evolution of AI-driven entertainment.

Aishan, a 22-year-old virtual artist from Delhi with roots in Bareilly and Jodhpur, blends indie acoustic, pop, and R&B influences to create soulful music inspired by personal experiences. An ambivert at heart, he finds solace in the mountains of Nainital while also embracing his love for dogs, bikes, sneakers, and fine dining.

Ruh, on the other hand, is a 24-year-old AI musician with a free-spirited and adventurous personality. Passionate about travel and cultural exploration, she channels her experiences into creating bold, new-age pop music that encourages self-expression and individuality.

Kalli Purie, Managing Director and Vice Chairperson, India Today Group said, “A-POP is more than a genre — it is a fluid, evolving, and collaborative creative process. It merges human imagination with AI capabilities, producing music that is unrestricted by conventional limitations.”

She further added, “ITG has always led the industry with its groundbreaking initiatives, which go beyond simple automation, fostering a symbiotic relationship between human expertise and cutting-edge AI to revolutionize news delivery. Our latest foray into music is also a result of the same belief and effort that we put into our daily work to create engaging and entertaining experiences for our audiences.”

With Aishan and Ruh, India Today Group aims to push the boundaries of entertainment by offering AI musicians who can create music in multiple languages, interact with fans 24/7, and personalize content based on audience preferences. The fusion of human expertise and AI-driven technology is set to revolutionize the music industry, opening new doors for creative expression and fan engagement.