Viacom18 Media executes the FICCI Media & Entertainment Business Conclave (MEBC) South Connect 2025
by EVENTFAQS Bureau Industry Watch | February 27, 2025 | News
Viacom18 Media FICCI Media & Entertainment Business Conclave
Viacom18 Media successfully executed The FICCI Media & Entertainment Business Conclave (MEBC) South Connect 2025 on February 21 and 22 in Chennai. The event brought together industry leaders to explore the evolving landscape of India’s media sector, focusing on the convergence of regional and global media. With an aim to foster growth and innovation, the conclave provided a platform for discussions on the future trajectory of the industry.
Kevin Vaz, Chair of the FICCI Media & Entertainment Committee and CEO of JioStar’s Entertainment Business, addressed the gathering, emphasizing the continued dominance of television, particularly in southern states where regional language content continues to thrive. He highlighted India’s distinctive "AND" market—where traditional and digital media coexist seamlessly—underscoring the success of regional storytelling. Vaz further noted that collaborations among local teams, talent, and producers have significantly contributed to the national and global appeal of South Indian content.
The conclave reinforced the importance of regional narratives in India’s media ecosystem while showcasing how technological advancements and cross-platform synergies are shaping the industry's future.
The event brought together industry leaders to explore the evolving landscape of India’s media sector, focusing on the convergence of regional and global media.