Hoopr launches Hoopr Brand Solutions to Strengthen B2B Play

by  EVENTFAQS Bureau Industry Watch | October 24, 2024 | News

Hoopr Hoopr Brand Solutions

Hoopr has launched Hoopr Brand Solutions (HBS) – a new creative-tech arm, to strengthen its B2B offerings. With this, Hoopr aims to bring together its platform, music library and its vast creator network to offer music-led, integrated brand solutions. As the only entity in India focused on using music as a strategic branding tool, HBS is set to redefine the integration of music, content, and community for brand engagement.

Hoopr Brand Solutions is spearheaded by Meghna Mittal (Co-founder & CRO), along with Kartikeya Haritwal (Sales Head) and Alok Kaul (Creative Lead), under the able guidance of Gaurav Dagaonkar (Co-founder & CEO). HBS endeavors to work closely with brands and their creative agencies in a bid to identify the most seamless and impactful music integrations in their sustained creative strategies - right from launch, to awareness, to promotions, to engagement.

Gaurav Dagaonkar, Co-founder and CEO, Hoopr said, "At Hoopr, we've always been passionate about empowering creators and brands with high-quality music. Brands, today, are actively looking to use music as a medium to connect with their audiences and with HBS, we're bringing together all the elements of our ecosystem to offer our clients a comprehensive bespoke solution for higher engagement through music. It is like a brand having its own label and music strategy that suits its positioning and TG, completely powered by Hoopr.”

HBS shall tap into Hoopr’s 250,000+ artist and creator network, through its platform, to offer brands a high-quality, low-cost turnaround for songs, brand anthems and music videos, in multiple languages and a wide array of genres. It will then facilitate music distribution on streaming platforms as well as amplification on social media like Instagram, YouTube and Snap, through its creator community. HBS has also partnered with popular YouTube music channel, Songfest, to offer wider reach, distribution and engagement to brands.

Meghna Mittal, Co-founder & CRO, Hoopr said, "Music and music videos are the most consumed forms of entertainment today, which is why brands are increasingly integrating them into their marketing strategies. With Hoopr Brand Solutions, we aim to help brands unlock that potential through campaigns that are not only impactful but measurable and long-term. We want to shift the mindset that only large brands or specific categories can leverage music strategy—music is a universal format that resonates across categories, builds an emotional connect and contrary to popular belief, is extremely cost-effective.”

Mittal further added, “Much like influencer marketing has become a staple for brands, we believe music marketing is the next frontier. It’s time for every brand to have a year-round music strategy.”