Accor expands collaboration with Amadeus to elevate guest experience & revenue generation

by  EVENTFAQS Bureau Industry Watch | June 7, 2024 | News

Accor Amadeus

Accor has extended its strategic collaboration with Amadeus, integrating Amadeus’ Central Reservation System (ACRS) across its wide range of properties worldwide. By adopting Amadeus’ cloud-based technology, Accor aims to enhance revenue generation, optimize distribution tactics, and foster more meaningful and individualized interactions with its guests.

Empowering hotels with cutting-edge technology and new capabilities

Accor is pursuing an ambitious distribution strategy geared towards future advancements in distribution, aiming to attract more business to its hotels while efficiently managing distribution costs. Amadeus will provide top-notch technological capabilities, such as cloud services, connectivity solutions, and improved user experiences. This initiative will enhance hotels' ability to attract customers, leading to better operational efficiency and guest satisfaction. Implementing Amadeus' Central Reservation System will not only empower Accor's hoteliers with the established ACRS product but also unlock new functionalities. These include increased flexibility, seamless integration with emerging technologies, and simplified daily operations. These upgrades will enable hotels to adapt to guests' changing preferences, ensuring Accor maintains its leading position in the hospitality sector.

Powering the future of hospitality and elevating the guest experience

The strengthened partnership between Accor and Amadeus seeks to revolutionize the hospitality industry and provide unmatched guest experiences across Accor's vast international portfolio. Through its cutting-edge capabilities, ACRS enables hoteliers to surpass conventional limitations and craft customized offerings that extend beyond standard room categories. By integrating advanced features like room views, decor styles, bedding preferences, and others, Accor's hoteliers can enhance the booking process into a comprehensive guest journey. This guarantees each stay is unique and tailored to individual tastes, ultimately boosting guest satisfaction and fostering loyalty.

Alix Boulnois, Chief Digital Officer, Accor said, “Our ambition with this new distribution strategy is to transition from an in-house legacy system to a world-class, open system scalable across all regions, enabling future growth. By deepening our collaboration with Amadeus, we will leverage the advanced capabilities of the Amadeus Central Reservation System and equip our hotels and owners with a modern distribution management tool, offering a wider range of services, new revenue-generating capabilities, and personalised guest experiences.”

Francisco Pérez-Lozao Rüter, President of Hospitality, Amadeus said, “Our team at Amadeus is proud to be leading the way in modernising the merchandising experience in hospitality, and we are excited to partner with Accor to roll out ACRS across its diverse portfolio. Today’s dynamically changing market demonstrates the need for transformative technology to keep pace with guest expectations and drive growth in the context of evolving business needs. Through this partnership, Accor joins our global community of world-leading hotels on a mission to transform relationships with guests, exceed their expectations, and make the experience of travel better.”