Revolutionizing Live Entertainment: Insights from Akash Sharma

by  EVENTFAQS Bureau Industry Watch | June 12, 2023 | Interview

Zazu Productions Akash Sharma

In our highly anticipated upcoming interview series exploring the vibrant realm of live entertainment, we are excited to present an exclusive discussion with Akash Sharma, Head, Live Events, Zazu Productions. Sharma discusses the opportunities presented by the revolution of Live Entertainment. He highlights the global reach and immersive experiences made possible by digital platforms and advanced technologies.

Sharma emphasizes the importance of a diversified Intellectual Property (IP) portfolio in shaping a company's brand reputation and market position. He also hints at upcoming IPs in the industry, focusing on the trend of immersive experiences and cross-platform storytelling. Additionally, Sharma shares his perspective on managing Vir Das, describing it as both challenging and fun, given Vir Das's talent and dynamic personality.