Hockey India announces Bing Bang Media Ventures as its commercial & marketing partner agency
by EVENTFAQS Bureau Industry Watch | April 11, 2023 | News
Hockey India Bing Bang Media Ventures Hockey India League Commercial & Marketing Partner Agency
Hockey India signs Big Bang Media as its exclusive commercial and marketing partner to bring back the much awaited Hockey India League. The last edition of the HIL was held in 2017 and has been largely credited with the improvement in player skills and temperament, leading to better performances at the world level.
Dilip Tirkey, President, Hockey India said, "I am very pleased today because the Hockey India League was one of my top priorities when I assumed office as president of Hockey India. It will be a critical stepping stone for India and we are delighted to have Big Bang Media as our exclusive Commercial partner for the HIL. Their understanding of the sport, esports, content, media & IP monetization is unparalleled and we are very excited for what we could collectively achieve and deliver.”
He further added, "I am delighted that we are moving towards the launch of a new era of the Hockey India League. It will revitalize not only hockey in India, but also bring fresh energy to the sport globally."
Bhola Nath Singh, Secretary General, Hockey India said, “The Hockey India League will bring together the best of the world and a great learning experience for young talent as well. We are confident of taking this forward with Bing Bang Media Ventures and their expertise to manage the commercial and marketing aspects of the league.”
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The federation has finalised Big Bang Media Ventures as partner in plans for the revival of Hockey India League after the Paris Olympics 2024.