Mithun Appaiah appointed as CEO of FMCG business at WoW Momo Foods

by  EVENTFAQS Bureau Industry Watch | February 23, 2023 | News

Mithun Appaiah CEO WoW Momo

WoW Momo Foods appoints Mithun Appaiah as the CEO of their FMCG business. Over the last two decades, he has worked across verticals with leading brands like Nestle, UB Group, and Britannia and has also been instrumental in building brands like ID Fresh foods and Sumeru.

In his new role, Mithun Appaiah will use his expertise across brands and roles to build an FMCG vertical with innovative categories across Momo’s, sauces, noodles, beverages, and many more. He will also focus on creating a vertical for select global markets where the branded range of WoW would be marketed. WoW has already launched the Momo range across select channels and the results are very encouraging.

Commenting on his new role as CEO, Mithun Appaiah said, “WOW is a loved brand and has created huge consumer equity across the food vertical. I am excited to work with amazing people with the right vision and clarity to build a full-stack FMCG business under the brand WOW. This entrepreneurial journey of creating an FMCG vertical from scratch is what excites me the most’’.

Sagar Daryani, Co-Founder and CEO of WoW foods said, “At WoW Momo’s fast-food restaurants, we have been able to make Momo’s the all-time food. With our foray into FMCG, our aim is to make this food of all times, available to you all the time. For us FMCG is going to be the anchor of our next phase of growth; to take us from a share of cuisine to a share of stomach and leapfrogging to a share of grocery. We are confident that having crafted and lead growth stories with different kinds of FMCG brands, Mithun is a perfect fit. From Agility of strategy to nimble footed execution, Mithun fits the role as the captain of our new ship seamlessly.”

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