Over 15,000 participants run for health and environment at Hiranandani Thane Half Marathon

by  EVENTFAQS Bureau Entertainment | February 15, 2023 | News

Hiranandani Thane Half Marathon Milind Soman Health Environment RunForEarth

The Hiranandani Group’s 9th Hiranandani Thane Half Marathon was a running success. The marathon, which drew over 15,000 people from all over Thane city and other areas, sparked a spirit of health and environmental awareness. Milind Soman kicked off the event on February 12 with a ceremonial flag-off.

Hiranandani Thane Half Marathon, as part of its campaign ‘RunforEarth’ is a remarkable illustration of community efforts towards a shared objective. The #RunForEarth campaign highlights the significance of being aware of one's carbon footprint and striving towards a better world. In addition to the run, the campaign features other initiatives such as #PedalforEarth and #JoyforEarth, all part of the larger ‘RhymeforEarth’ campaign that focuses on reducing plastic usage, conserving energy, and building a sustainable future.

For HTHM a Marathon anthem called #RunForEarth was created and launched in collaboration with Pixel Fox and rapper Yung Clyde. The song was an extension of House of Hiranandani's #RhymeForEarth campaign that promoted sustainable living. The anthem aimed to encourage people to take time out of their busy lives and reflect on their surroundings in order to embrace a more sustainable lifestyle.

Prashin Jhobalia, VP of Marketing Strategy, House of Hiranandani said, "Our residents and Thane city responded enthusiastically to the 9th HTHM, thus contributing to the immense success of the event.  The presence and enthusiastic participation of many runners demonstrated their faith in this year’s marathon theme to make an effort toward a sustainable future.”

Milind Soman, said, “Participating in the Hiranandani Thane Half Marathon alongside 15,000 runners was a delightful experience for me, and I am truly happy to have been a part of it. Completing a 21 km run was amazing, and I extend my best wishes to all the runners for their future endeavors. The runners serve as a great example for society and the country, and the #runforearth campaign aligns with the brand’s mission of prioritizing sustainability and the well-being of nature and its inhabitants. I appreciate the brand's efforts to provide the best living experiences while maintaining a balance in nature”

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