Aditya Birla Group & Rahul Akerkar announces a foray into the premium casual dining space!
by EVENTFAQS Bureau Industry Watch | February 8, 2023 | News
Aditya Birla Group Rahul Akerkar Aryaman Vikram Birla
The Aditya Birla Group has announced a foray into the premium casual dining space, a fast-growing segment in the organised food services market, in collaboration with Chef, Rahul Akerkar.
The Group’s hospitality arm housed under Aditya Birla New Age (ABNA) will build premium casual dining restaurant chains across India. ABNA, promoted by Aryaman Vikram Birla aspires to create the most preferred house of F&B brands in India under its umbrella.
Aryaman Vikram Birla, Director, Aditya Birla Management Corporation Private and Founder, ABNA said, “The dynamism and buoyancy of the Indian consumption story is driving a preference for premium experiences. High disposable income among the rising middle class in India, and the expansion of the urban cosmopolitan lifestyle is driving the boom in dining out behaviour. Therefore, the demand for premium casual dining restaurants (PCDR) is expected to increase across India as consumers seek new dining experiences. Our vision is to build the best F&B Brands, with a clear focus on both quality and value for customers. Our partnership with Rahul Akerkar, who has a unique culinary style, is a step in this direction. We are excited at the prospect of developing a distinct PCDR chain. We are in advanced stages of project execution and aim to launch the first restaurant in Mumbai next quarter.”
Commenting on the partnership, Rahul Akerkar, said, “I am thrilled to join the team at ABNA and introduce our latest concept—a casual, neighborhood, restaurant for all seasons, weeknight dates, or lunches with a co-worker. The food with a European backbone, is an ode to my mixed Indian & European parentage and my travels across the globe. Much of the cooking will be over live fire with bold, clean flavours, demonstrating a commitment to the freshest ingredients available & an impeccable flair for combining them.“
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The Group’s hospitality arm housed under Aditya Birla New Age, will build premium casual dining restaurant chains across India, it aspires to create the most preferred house of F&B brands in India.