Hoopr launches music licensing for brands, digital platforms, production houses & agencies

by  EVENTFAQS Bureau Industry Watch | January 31, 2023 | News

Hoopr Music Licensing Brands Digital Platforms Production Houses

Hoopr launches plans for brands, production houses, agencies, digital platforms, etc., to license music. This marks Hoopr’s entry into the B2B segment after raising $1.5mn in seed funding and the subsequent acquisition of 65,000+ users across India since July 2022.

Hoopr offers specific kind of clearances for businesses of all types ad agencies, film studios, digital platforms, Radio & TV, podcast and audiobook platforms, influencer agencies, etc. Hoopr has built a library of songs, background scores, themes, and sound effects that are sourced from all over India.

Gaurav Dagaonkar, CEO and Co-founder, Hoopr said, "Businesses today are adopting the mindset of a creator and taking steps to put out content that is relevant to their target audience on a daily basis. Considering the growth of the internet and the increase in consumption of video, a large chunk of this content released by brands or on behalf of brands is in the form of videos. Against this backdrop, the need for copyright safe music that is cleared across multiple platforms has emerged as a strong need. At Hoopr, we are not only addressing this exact need but are also offering a diverse collection of music that is very diverse and as a result a perfect fit with different use cases and geographic sensibilities across India. We have also priced the product in a way that ensures accessibility across the board – from start-ups to large businesses. Furthermore, we’re also offering custom solutions for enterprises such as digital media platforms and brands.”

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