Viacom18 Sports will be the official broadcast partner for the 5th edition of Tata Open Maharashtra

by  EVENTFAQS Bureau Industry Watch | December 27, 2022 | News

Viacom18 Sports TATA Open Maharashtra

Viacom18 Sports to broadcast the fifth edition of Tata Open Maharashtra. The main draw live will be available on Sports18 – 1 SD, Sports18 – 1 HD and JioCinema.

The Tata Open Maharashtra will be held at the Balewadi Stadium in Pune from December 31 to January 7, 2023. The upcoming edition will feature some of the biggest stars from the ATP Tour, including former Grand Slam champion Marin Cilic, last year’s finalist Emil Ruusuvuori and four other Top-50 players along with 11 Top-100 players in the singles main draw.

Prashant Sutar, Tournament Director, Tata Open Maharashtra said, “We are thrilled to welcome Viacom18 Sports on board. In a short period, Sports18 and JioCinema have caught the attention of fans across the country by bringing in world-class sporting action. I am confident that this association will take the tournament to greater heights."

Hursh Shrivastava, Chief Strategy Officer, Viacom18 Sports said, “We are strengthening our position as the home of world-class sporting action that fans in India can appreciate and enjoy. The addition of Tata Open Maharashtra, South Asia’s only ATP250 event, reiterates our effort to build one of the most-loved sports networks with a rich and diverse portfolio.”

Sunder Iyer, Joint Secretary of All India Tennis Association, Secretary of MSLTA said, “Tata Open Maharashtra is the biggest tennis event in Indian sporting history, and this year will be a celebratory edition for us for every tennis fan in India. Broadcast of the action always helps you reach a larger audience and create new supporters for the sport, which eventually bolsters its overall growth.”

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