70 EMG Partners with ŠKODA for the Slavia Launch in Goa
by EVENTFAQS Bureau Marketing | April 12, 2022 | News
70 EMG ŠKODA
70 EMG recently partnered with ŠKODA Auto India for the launch of the ŠKODA SLAVIA.
70 EMG had conceptualized a 6-day media and customer drive experience that saw around 100+ Media, Bloggers and Influencers, as well as a batch of lucky Skoda fans, come into Goa to drive this car.
Taj Exotica was the host venue for #Slavia World Dynamic Premiere, with its spectacular views, expansive lawns, golf course and a dedicated porch to flag off the fleet of brand new Slavias. The venue was completely revamped and transformed by the 70 EMG team into a private, cosy Goan beachside experience.
The World Dynamic Premiere was the third leg of the multi-stage launch program for the brand-new sedan from ŠKODA Auto India, the ŠKODA SLAVIA. A part of the INDIA 2.0 project for the Skoda-VW Group, the ŠKODA Slavia was the most anticipated car of 2022 in the premium Mid-Size Sedan segment and the media were craving to get their hands on the finished car.
For this event the team combined the brand values of ŠKODA and priceless experiences in line with the Slavia brand’s promise of It’s All That Matters.
As the experiential translation of these pegs, 70EMG suggested Simply Clever, delightful and authentically curated Goan touch points. With that in mind, every aspect of the guest experience was reimagined – from typical passive networking dinners, giveaways and even to the media pit stop.
The “House of ŠKODA” concept, created for the Static Premiere was extended to Goa at The Figueiredo House, a beautiful 430-year-old Portuguese style mansion that even pre-dates the Taj Mahal by decades, with its rich history of European and Indian roots similar to that of ŠKODA Auto India.
To provide a delightful Goan experience at every touch point, in line with the philosophy of It’s All That Matters - carefully selected Flea market stalls from around Goa, our signature Tepee lights, and acclaimed chef, Avinash Martins presented his translation of classic Goan dishes using local ingredients. The live grills by the chef to the backdrop of the setting sun and the band Lynx were nothing short of magical.
70 EMG had conceptualized a 6-day media and customer drive experience that saw around 100+ Media, Bloggers and Influencers, along with a batch of lucky Skoda fans.