Reservoir Media Launches PopIndia to Amplify Indian Music on the Global Stage
by EVENTFAQS Bureau Industry Watch | April 23, 2025 | News
Reservoir Media PopIndia
Reservoir Media, a leading independent music company with a global footprint, has officially launched its new regional branch, PopIndia, headquartered in Mumbai. This strategic expansion signals the company’s commitment to tapping into India’s booming music industry.
With over 500 million internet users and a rapidly growing appetite for content, India is now one of the world’s fastest-growing music markets. PopIndia aims to discover, support, and elevate South Asian talent while managing publishing and recorded music rights across the region.
More than just a business move, PopIndia represents a cultural bridge—bringing international opportunities to Indian artists and introducing global music to Indian audiences. The new division will focus on acquiring key rights, fostering cross-border collaborations, and offering professional rights management tools to empower regional creators.
Leading the charge is popular artist Yohani, who brings industry experience and star power to this exciting venture. By enabling sub-publishing for global catalogs and spotlighting local voices, PopIndia is set to become a key player in the Indian and international music landscape.
As Reservoir Media turns its gaze to South Asia, PopIndia is ready to turn up the volume for the next generation of Indian music stars.
As Reservoir Media turns its gaze to South Asia, PopIndia is ready to turn up the volume for the next generation of Indian music stars.