Booking.com’s #FutureOfTravel Campaign Encourages People to Share Their Travel Goals for 2021
by EVENTFAQS Bureau Industry Watch | February 12, 2021 | News
Booking.com Rohit Saraf Sanaya Irani Shramona Poddar Ankita Kumar
Digital travel platform Booking.com recently launched its #FutureOfTravel influencer campaign in India, to communicate the value of travel and strengthen commitment for travel in 2021. As part of the campaign, Booking.com collaborated with actors Rohit Saraf and Sanaya Irani as well as travel influencers Shramona Poddar and Ankita Kumar to share their 2021 travel goals. They took to Instagram to share how they would travel differently in 2021, from setting off on shorter spontaneous road trips to travelling solo, discovering hidden gems in the country by travelling local, to travelling more sustainably and supporting local communities.
The campaign reached out to over 5.6 million people on Instagram, encouraging them to have a travel goal for 2021. Led by user-generated content, the campaign invited followers of the influencers to share their 2021 travel goals on Instagram via a contest, where the travel portal is incentivising travellers with a Booking.com gift card that can be used to realise their travel goals when it is safe to do so in 2021.
From committing to a sustainable travel approach to prioritising domestic travel and from exploring lesser-known, closer to home destinations to helping the local communities - travellers across India are sharing their travel desires and aspirations.
Ritu Mehrotra, Regional Manager, South Asia, Booking.com said, “Travel is an integral part of our lives, and holds different meanings for different travellers - be it experiencing cultures, food or being in the company of nature and at peace with oneself at a picturesque destination. While 2020 was not a breakthrough year for travel, it gave everyone the time and opportunity to introspect their priorities. We believe that the #FutureOfTravel campaign has given travellers an opportunity to re-prioritize their travel goals as a learning from the pandemic. It is great to see travellers wanting to make a substantial difference, going forward, and talking about their travel goals in 2021 through our campaign. Booking.com remains committed to making it easier for everyone to experience the world, as it is safe to do so again.”
For the campaign, Booking.com collaborated with actors Rohit Saraf and Sanaya Irani, as well as travel influencers Shramona Poddar and Ankita Kumar to share their 2021 travel goals.