Colgate Ropes in Kiara Advani to Endorse Visible White Toothpaste, Position it as a Beauty Essential

by  EVENTFAQS Bureau Marketing | December 22, 2020 | News

Colgate Red Fuse Communications Kiara Advani Visible White Toothpaste

Oral care giant Colgate-Palmolive (India) Limited has roped in Kiara Advani as its new brand ambassador not only to promote its latest Visible White Toothpaste campaign but also to position the product as a beauty essential. The brand campaign with Advaniclaims Visible White Toothpaste helps to achieve one shade whiter teeth in one week.

The marketing campaign has been conceptualized by RedFuse Communications, WPP’s integrated communications agency, and will run across media touchpoints such as digital, TV and Print.

Arvind Chintamani, Vice-President, Marketing, Colgate-Palmolive (India) Limited, said, “Teeth whitening is a huge consumer need in India and with advanced technology, Colgate Visible White Toothpaste is able to help teeth become one shade whiter in one week. We are excited to partner with Kiara on this exciting journey to remind everyone that your dazzling smile is your strongest beauty asset, so go ahead and Dazzle White, Dazzle Right!”

Delna Sethna, Executive Creative Director, Red Fuse said, “The Colgate Visible White campaign was created with the objective of reinforcing the importance of teeth whitening as part of one’s daily beauty routine. The campaign film with Kiara Advani and the communication of Dazzle White Dazzle Right, depicts how regular use of Visible White boosts confidence, irrespective of common beauty faux pas.”

The campaign will run in seven languages, including Hindi, Telugu, Tamil, Kannada, Bengali, Marathi and English.