Your Scotch Whisky Goes Green: Johnnie Walker to Plant One Million Trees Across Scotland By 2025
by EVENTFAQS Bureau Industry Watch | December 10, 2020 | News
Johnnie Walker
Global Scotch whisky brand Johnnie Walker announced its vision to plant one million trees across the four corners of Scotland before 2025. The announcement comes as part of an ongoing commitment from the brand to reduce its carbon footprint and restore the natural resources it uses when creating its range of Scotch whiskies.
To date, 389,000 of the one million trees have been planted near two of the brand’s distilleries in the Scottish Highlands.
At Ballygowan, the investment funded the planting of native birch, oak, wild cherry, willow and hazel trees and includes a new tree dedicated to every one of Diageo’s 28,000 employees, in partnership with Lupi Moll, Environmental Entrepreneur and Owner of Inverlonan Estates. At AlltRuadh, Johnnie Walker has joined forces with Trees for Life to plant ancient and native trees which will serve as a wildlife corridor and increase habitat availability for species including black grouse, crossbills and red squirrels.
Julie Bramham, Global Brand Director, Johnnie Walker, said “Scotland is our homeland. It is where our journey began 200 years ago and it’s at the heart of everything that makes our whiskies so special. As we throw open the doors to the next 200 years of our journey, we want to take positive strides forward to nourish and protect the wild Scottish landscapes and pristine natural resources that have shaped our whiskies for generations.”
Steve Micklewright, CEO, Trees for Life, said,“Rewilding is an investment in a future in which wildlife can flourish and communities can thrive. Johnnie Walker's contribution to the Trees for Life AlltRuadh project exemplifies this approach. Their support recognises the critical part our wild places play in restoring nature, reversing the climate and biodiversity crises and ultimately creating a landscape in better health for future generations.”
Julie Bramham added, “As Diageo announces our renewed 10-year action plan, I am proud to have Johnnie Walker at the forefront of this. We’re always looking for ways to push the boundaries of Scotch and our approach to these sustainability goals is no different. We will announce more about the steps we’re taking at Johnnie Walker to create a more sustainable future over the coming months; our journey towards a better tomorrow is only just beginning.”
This commitment follows the recent announcement from parent company, Diageo, of its goals designed to make a positive impact on the world in the next 10 years, with Johnnie Walker pledging to ensure all production of its world-famous Scotch is carbon neutral and all distilleries are powered by 100% green energy by 2030.
The announcement comes as part of an ongoing commitment from the brand to reduce its carbon footprint and restore the natural resources it uses when creating its range of Scotch whiskies.