Tanishq Aarambh Virtual East Launch Streams Live to 23,000+ Attendees

by  EVENTFAQS Bureau Marketing | September 4, 2020 | News

Real Show Tanishq Aarambh

Real Show, a Kolkata-based agency, conceptualised and managed Tanishq Aarambh collection’s virtual launch for East India on 29th August 2020. The event attracted over 23,000 attendees during the live event to the brand’s Facebook page, informed organisers. 

According to Real Show, this was the first virtual event for Tanishq for their Eastern India customers. It was streamed live from one of the brand’s showrooms in Kolkata with real-time product shoots and product detailing. 

It featured a keynote address by key officials of Tanishq. The production involved a multi-cam shoot on green screen.

JD Mazoomdar, CEO, Real Show, said, “This year was rather unusual and extremely challenging where technology emerged as a great enabler. We were delighted with the use of technology which not only made the event unique and differentiated but reached out to the largest audience ever. Most importantly, the event was very engaging and was presented in an innovative manner.”

Attendees were kept engaged during the event with a WEAR-n-WIN contest that was going on from one week prior to the event. Customers ‘wore’ the new collection and shared their picture on the brand’s Facebook page. 

The event was hosted by anchor Randeep. Highlights of the evening included showcasing of new collection, product detailing, contests, customer feedback and entertainment. The event culminated with a performance by singer Kaushik Roy Choudhury.