MCI’s FairControl Rebrands to ‘insidery’ with Expanded Scope

by  EVENTFAQS Bureau Industry Watch | September 2, 2020 | News

FairControl insidery

FairControl, a MCI Group marketing and performance measurement agency, announced its rebranding with the name ‘insidery’. 

An official statement said that responding to client needs, recent industry changes and global digitisation, insidery will offer performance measurement for digital and live exhibitions and events. It will also expand expertise in the fields of customer experience management, audience research and demand generation for brands and associations.  

“Here at insidery, we combine the strategic thinking of a consultancy and the analytical competence of a market research agency with the disruptive ideas of a start-up. This way, we create insights that are not common knowledge. We understand precisely what is relevant because we generate insider knowledge from data that opens up new perspectives. This enables us to see the big picture and create genuine added value for our clients,” said Jakov Cavar, Managing Director, insidery.

Sebastien Tondeur, Chief Executive Officer, MCI, added, “Every day we work alongside our customers and partners to drive their productivity as well as their transformation. Our goal is to answer a simple question: Which advice will make the difference to client brand and marketing efforts? insidery expertise allows us to create a brand narrative based on data analysis which builds the perfect fusion between technical knowledge and human brilliance.”