Dalmia Bharat Group Pays a Musical Tribute to Covid Warriors

by  EVENTFAQS Bureau Industry Watch | August 18, 2020 | News

Dalmia Bharat Group

Dalmia Bharat Group organized Jazbaa-e-Bharat, an online musical concert featuring Kailash Kher and Ricky Kej, on 14th August to celebrate the courage, commitment and spirit of Covid warriors. Jazbaa-e-Bharat was hosted by Udit Narayan who was later joined by his son Aditya Narayan. They were accompanied by singers Benny Dayal and Jonita Gandhi.

Mahendra Singhi, MD and CEO, Dalmia Cement (Bharat), said, “We are honoured to have Padma Shri Kailash Kher and Grammy Award winner Ricky Kej at Jazbaa-e-Bharat, a musical concert aimed at honouring our nation’s resilience in the fight against this pandemic. Words fall short in describing the unwavering dedication of our Covid warriors. Their commitment is inspiring and we salute their tireless efforts and undying spirit. We also take this opportunity to celebrate our global commitment towards sustainability and our operational performance.”

Kher said, “In the last few months, the world has adopted new ways of living and thinking. There has been a significant change in our priorities which we now call the ‘New Normal’. Individuals and corporates have come together to shoulder responsibility and help each other during these testing times. One such organisation is Dalmia Bharat Group that has worked continuously during this pandemic to support the citizens of our country. Through this musical salutation named after our frontline warriors called Jazbaa-e-Bharat, we gave a tribute to those unsung heroes who are fighting the pandemic across the country.”

Kej said, “It gives me immense pleasure to be a part of this virtual musical concert organised by Dalmia Bharat Group. Their vision for a sustainable future is in sync with my beliefs about the environment. Together, we believe that we owe it to our children to leave behind a better planet than what we inherited. I have always believed in the healing power of rhythms to bring solace, motivation and guidance for people towards a greater good. Music has the power to inspire us to be sustainably conscious and live in harmony with nature.”