Impact Communications Releases ‘Rural Darpan’ a Report on the Impact of COVID-19 in Rural Markets

by  EVENTFAQS Bureau Industry Watch | May 30, 2020 | Press Release

Impact Communications

Impact communications, a leading rural marketing agency in India releases an extensive insight report based on 25400 respondents across 13 states to decode the COVID-19 impact on Rural India. This report titled ‘Rural Darpan’ is reflective of the new normal with regard to Rural Ecosystem, Consumer & Market at large.

Rural India has undergone a tremendous transformation during this COVID-19 Pandemic in terms of functionality and the framework. Choupals are no longer held to discuss local issues. Haats and Mandis are visited only for functional purposes.  Visitors are no more Athithi-Devo-Bahava, if you are not a local resident of the village you are likely to be viewed with suspicion as a conduit of contamination. 

Rural India has clearly and swiftly understood the fatal possibilities of COVID transmissions. Families of Migrant or migrant families are self-isolating. The report captures the need to curate new strategies of engagement and gives a sneak-peek of media consumption.

“We as an organization understand that the transformation in the market needs to be captured to pave the way forward for rural marketers, hence we decided to put our ears on the ground, leveraging our 2000+ on the ground army, who are residing in the various rural parts of the country. Rural Darpan is a compilation of insights backed by the data detailing the spiking change in consumer behavior and trade network”  said Sanjay Kaul, Founder CEO, Impact Communications. 

In these unprecedented times, it has become imperative for marketers to keep a tab on the nerve of uncertainty and volatile marketing conditions. The current rural ecosystem seems to be paving the way for the smarter interception, leading to conversations that are sensitive, thoughtful, and delivered in a more acceptable & relevant manner.