AweGust Manages and Executes Product Launch for Realme Across 10 Cities In India

by  EVENTFAQS Bureau Marketing | August 14, 2019 | News

AweGust Realme India

AweGust recently created an innovative and interactive on-ground launch campaign for the mobile giant, Realme India. The on ground launch campaign was to be executed across 10 cities across India for two days, August 3^rd and 4^th 2019. The cities included Mumbai, Gurgaon, Chandigarh, Jaipur, Guwahati, Ranchi, Ratlam, Lucknow, Kolkatta and Ahmedabad .The brand wanted to launch Realme X in the top stores in each city. The brief was to go big with highlighting top features of the new phone and deriving sales. Interactive and innovative ideas were discussed to bring the phone features to the audience in a smart and slick way.

Speaking about the event launch, Aman Goyal, Founder, AweGust said, "When a client comes to you with ideas for an event, there are certain expectations that are already set in place. He goes on how generally you’ll be expected to be communicative, present and skilled at what you do. However, meeting those standards simply means you’re a basic contender. Instead, it’s those gestures that go the extra mile that solidify your value and keep clients coming back for more."

Keeping this in mind AweGust finalized their plan for the launch event. The turnaround time for the entire event was exceptionally challenging. There were a lot of logistics to be taken care of before the D day. Knowing the audience in each of these locations was the next step. The activities were decided after the regional flavor of each city. Generating curiosity and engagement and translating that into the sale was the main endeavor. The key was to have an eye for the smallest details during the execution.

The day of the launch was a great success with immense participation from the audience in all the cities. All the merchandise and interactive games were very well received. The goal of making the audience aware of the phone and its many features was achieved