Pearl Academy Join Hands With EEMA To Launch Event And Experiential Marketing Course

by  EVENTFAQS Bureau Industry Watch | May 10, 2019 | News

EEMA

Pearl Academy, India’s leading institution for design, fashion, and media, has partnered with Events and Experiential Marketing Association of India (EEMA) to launch its 11 months PG Diploma course in Events and Experiential Marketing that will be imparted in Delhi and Jaipur campus. The enrollment for the course will begin from the academic session in August 2019.

Seeing the exponential growth of the industry in the last decade (22% growth in organized events sector in 2018 itself according to FICCI Frames report), the objective of the collaboration is to provide students with an opportunity to explore event and experiential marketing as a professional career choice for their future and get the best guidance from industry experts. The industry perspective will also help understand global trends and the functioning of multiple sectors and brands associated with EEMA.

Expressing his thoughts on the initiative, Vipul Pandhi, Vice President North - EEMA said, “Event management industry is growing at a phenomenal rate and finding the right talent is one of the biggest challenges faced by us. This tie-up with Pearl will be an important step in ensuring that the industry gets talented and qualified people in years to come.”

EEMA is an autonomous and non-profit registered body of companies, institutions, and professionals operating within the Events and Experiential Marketing industry of India. It is the first and the only body of its kind, which seeks to bring together the country’s leading Event Management, Sports Management, and Brand Activation companies, MICE and Wedding Planners, Experiential Marketers, Entertainment Professionals, Artist Management Companies and International counterparts on the same platform.

Present at this launch were Ramneek K. Majithia, Dean Academic Development and Innovation, Pearl Academy, Ruchin Kohli, Director, Occasion Xperts Pvt Ltd, Shalini Beriwal, Proprietor, Magnificence, Prerana Saxena, CEO, Theme Weavers Designs, Vipul Pandhi, Managing Director, Workaholics Event Solution Pvt. Ltd., Nandita Abraham, President, Pearl Academy, Maneesh Aggarwal, Faculty, School of Media, Pearl Academy, Mr. Ujjwal K. Chowdhury, Dean, School of Media Pearl Academy and Meha Jayaswal, Head of Department, School of Media, Pearl Academy.

The Dean of Pearl Academy School of Media, Prof Ujjwal Chowdhury noted, "This association brings to the learners a co-branded course of a year on events industry for which live experiences during the course and placement after the training are assured due to the EEMA association. This is perhaps the best planned academic venture in the experiential marketing domain as we see the events industry booming in times of sports and televised entertainment events, political and religious events, and a plethora of big-ticket weddings and corporate events in India."

As part of the agreement, Pearl Academy students will get an opportunity to participate in live events and gain hands-on experience in various events. Guest lectures and masterclasses will be held to mentor Pearl’s students for organizing any industry level events. EEMA will also assist in providing placement opportunities / Internships for Pearl Academy students.

Over the years, Pearl Academy has established its leadership in design, fashion, business and media courses, offering students guidance from the industry experts owing to its path-breaking alliances with industry bodies like Fashion Design Council of India, Association of Designers of India (ADI), Institute of Indian Interior Designers (IIID), Retailers Association of India (RAI) and brands like Asian Paints, Adobe, Amazon amongst others.