Stage Arts Live Explores Innovative Branding Tech at SBI MF Hall of Fame Awards 2018

by  EVENTFAQS Bureau Industry Watch | August 14, 2018 | News

SBI Gitikka Ganju Dhar

The Hall of Fame, an annual event of SBI Mutual Fund was recently held on at the St. Regis Hotel in Mumbai. The event which is a celebration of partnership, success and growth of the business that culminates in an award ceremony was conceptualized, designed and executed to perfection by Stage Arts Live for the second year in a row.

Going beyond the usual deliveries, the latest holorotor display technology greeted participants against an imposing backdrop at the main entrance. Stepping beyond that, one came to an unusual photo ops, wherein an entire boxing ring was recreated and allowed participants to step in generating greater engagement. An immersive augmented reality experience was used during the presentation to create a truly awe-inspiring and memorable evening garnering  tremendous positive reactions from the audience and becoming a talking point for the rest of the evening.

They say the devil is in the details and to that end, even the tiniest elements were customized; from the evening bar, themed around different classes of mutual funds to stationery and individual table tent cards that were tailored to reflect the theme. The host for the evening was none other than Gitikka Ganju Dhar, a formidable name in her field and the recipient of several awards and accolades.



Shaheen Jehani, Founder of Stage Arts Live commented, "It's always a pleasure to to work with clients who truly appreciate our deep understanding of investing and finance. Our focus has always been on building lasting relationships with our clients and to see it bear fruit through such exploration in innovative branding, communication and technology solutions is exciting."