Bajaj Almond Hair Oil Enters Guinness Record for World’s Longest Head Massage Chain

by  EVENTFAQS Bureau Marketing | November 9, 2017 | News

Bajaj

One of India’s leading hair oil brand, Bajaj Almond Drops Hair Oil has entered the Guinness World Record by creating the record for the “World’s Longest Head Massage Chain.” Bajaj Almond drops undertook this initiative to promote the importance of regular hair oiling and communicate the message of ‘Well Oiled hair is well Nourished hair’ to women across India.

To achieve this, Bajaj Almond drops took to the Press, radio & digital platforms and engaged with millions of Indian women. The brand garnered a positive response and over 500 women participated in the record attempt on October 26, 2017, at Growel’s Mall, Kandivali, Mumbai and created the record for the “World’s Longest Head Massage Chain.”

Sandeep Verma, President Bajaj Corp Ltd, says, “We are ecstatic about our brand entering the Guinness World Record. We at Bajaj Corp believe in promoting a healthy lifestyle and helping our consumers feel good, look good and get more out of life. While oiling has traditionally been a part of Indian hair care regimen, it is today considered as a messy and time-consuming activity by many women. Our objective is to promote the habit of hair oiling by providing the Indian women with a light hair oil which is not only non-sticky but also gives her much stronger hair.”

Parineeti Chopra, Brand Ambassador of Bajaj Almond Drops, shared, “I am really proud to be associated with India’s No.1 Hair oil - Bajaj Almond Drops which is now also the Guinness World Record holder for the ‘World’s longest head massage chain’. My hair is a key aspect of my personality and I believe that well-oiled hair is well-nourished hair. And hence to get nourishment for my hair and make them strong, I rely upon Bajaj Almond drops. It has almond oil and Vitamin E and its light and non-sticky texture suits me perfectly.”