Sunburn Set to Enter Australia with ‘Sunburn Reload’ in Partnership with LIL B Entertainments

by  EVENTFAQS Bureau Entertainment | June 23, 2017 | News

Percept Live Sunburn LIL B Entertainments

Sunburn, one of the world’s most successful dance music festivals, is making its debut in the melting pot of cultures - Melbourne - with its club brand, Sunburn Reload in association with LIL B Entertainments. After successful editions in Dubai, Muscat and Nepal, one of India’s most reputed lifestyle brand will further cement its position as the preferred music lifestyle brand of the millennial generation with its recent expansion to Australian markets.

Owning over 90% of the festival IP market, Sunburn has recorded a substantial year on year growth since inception. From a 120-crore property with 8 lacs on ground attendance at Sunburn 9 to an estimated 155 crore property with on ground attendance crossing 1.2 million at Sunburn 10.

With its new brand extension in the 10th year Sunburn Echo, which was live streamed in 5 cities which saw a cumulative attendance of over 20,000 fans, Sunburn contributed 40% to the state tourism year on year with 25% of the festival traffic from UK, Australia, UAE, Sri Lanka, Europe, South East Asia

With varied styles of electronic dance music being played at the event along with a massive layout, mind-blowing visuals, impressive laser graphics, special effects like CO2 guns and confetti blasters, thematic stages, state of the art production, SFX and technology with an unparalleled artist line up, Sunburn Reload will entail a 360-degree music experience.

Sunburn Reload, Melbourne will feature India’s youngest and Sunburn resident, DJ Shaan and other homegrown acts. The showcase will be held on August 11, 2017 at Studio 3, Crown Casio, Melbourne, Australia and will form a natural extension of the much-loved Mecca of Indian dance music festivals - Sunburn.

With a beginning in 2007, Sunburn is a synergy of music, entertainment and lifestyle that attracts music tourism in India and has spread its wings across the globe to Sri Lanka in 2012, Dubai in 2013 and Muscat in 2015 and Kathmandu in 2016.

Karan Singh, CEO, Sunburn states, “It is has always been our endeavour to give our global fans the homegrown brand experience through an intimate format on their home turf. We have been witnessing an increasing interest from Sunburn patrons from Australia which led us to incept a Melbourne edition.”

Mohit Batra, Founder, LIL B Entertainments adds, “Australians are notoriously professional partiers. Melbourne has a rich electronic music history and is striking a balance between mass-market festivals and committed clubbing culture. We are extremely pleased to introduce a brand-new festival in the marketplace.”