Toast Events Recreates Paris Press Day for Celio India

by  EVENTFAQS Bureau Marketing | June 13, 2017 | News

Celio Toast Events Ranveer Brar

French men’s retail brand, Celio conducted their first Indian press day at TAG GourmART Kitchen by Ranveer Brar at Kamala Mills on June 6 and 7. Celio launched their Autumn Winter ’17 – ’18 with 6 different themes.

Presenting the first Indian press day to guests and media, Toast Events had the mandate to bring these 6 different themes to life. With over 250 garments to show case, Toast Events segregated the venue into 6 different sections - Earthed, Design, Retro, Smart, Back to Black and California Surf and were all executed to reflect the vibe of their respective garments.

The press day opened to media and influencers on the first day and then changed to accommodate additional garments on the second day for the brand’s partners and franchisees. Toast Events took care of the entire set up right from design, to fabrication and eventually to the minutest of details such as sand or even moss for the Earthed section.

Commenting on the event, Michelle D’Souza, Client Servicing Lead – Toast Events said, “Working with Celio has been an immense pleasure, even though the timelines were short and we literally had under 3-4 days to put everything together, the event was a success. The entire set-up team worked straight for over 24 hours to ensure all elements fell into place and even the smallest of details were considered and paid attention to.”

Adding further, Sandy Pawar, Lead Operations said, “We knew the event required a large amount of attention to detail and planning. Since ‘challenge’ is something that we invite excitedly, we worked around tight timelines creating the perfect plan and bringing it to life on ground. From sourcing moss to creating a beach view complete with surf boards, we worked the ‘Toast’ magic to pack all of it together and deliver a press day that exceeded the client’s expectations.”