Creative Factory Produces Spectacular Mapping Content for KEF Infra One Park Launch
by EVENTFAQS Bureau Industry Watch | May 1, 2017 | News
Creative Factory
KEF Infra opened its first precast factory in India in Krishangiri, Tamil Nadu and to celebrate the opening a spectacular event was hosted to inaugurate the factory in the presence of media and partners.
To make the event unique and connected with the message of technology, the event agency, Mosaic Live, which was roped in to manage the launch event, came up with an idea of creating a stunning ceiling projection experience.
To facilitate the mapping experience a tent was constructed inside the factory and the projection was designed to be showcased on the ceiling as well as on the LED in front. The agency partnered with Creative Factory to produce the mapping content, and a Hologauze screen was also brought in from Dubai to elevate the mapping experience which was done alongside the company MD's Presentation.
Speaking about it, Vibhore Khandelwal, Founder, Creative Factory stated, “The concept of the mapping was to highlight the three industrial revolutions that the world has seen so far, how we are approaching towards the fourth one and how KEF plays an important role in changing the way infrastructure development happens in India. To showcase this, we created a ten-minute long film that covered the entire façade from the front LED to the ceiling that established KEF’s role in future Infra development in India.
Check out the spectacular mapping experience for yourselves below.
To facilitate the mapping experience, a tent was constructed inside the factory and the projection was designed to be showcased on the ceiling as well as on the LED in front.