Percept Live Brings the World’s Premier ULTRA Electronic Music Festival Brand to India

by EVENTFAQS Bureau Entertainment | April 17, 2017 | News

ULTRA Worldwide, the international arm of the World’s Premier Electronic Music Festival, ULTRA Music Festival has announced that it will officially be making its way into India with its signature brand, Road To ULTRA.

ULTRA Worldwide launched the Road To ULTRA concept back in 2012 and will now be bringing the globally celebrated brand to New Delhi in September at the India Exposition Mart, Greater Noida and to Mumbai in February 2018 for the very first time.

Road To ULTRA events are single-stage events with the same focus as all ULTRA Worldwide festivals. Each event showcases cutting-edge stage production including world-class visuals, lighting, cryogenics and pyrotechnics. Stage designs are developed by the ULTRA MUSIC FESTIVAL creative team and adapted to accommodate the needs of both indoor and outdoor venues.

Percept Live brings the globally celebrated Road to Ultra to make a foray into homegrown domain. Percept Live, established in the year 2012, owns and manages intellectual properties created in the live entertainment space. Being forerunner in the business of dance music and pioneers in the EDM space in India, having given dance music enthusiasts across the world the globally recognized property Sunburn; Percept Live is now gearing up to giving Indian fans the ultimate Ultra Music experience.

Just as the full-scale ULTRA festivals boast the world’s hottest talent, Road to ULTRA features the top electronic music artists in today’s electronic music scene. Artists such as Tiësto, Hardwell, Martin Garrix, Alesso, Steve Angello, Above & Beyond, Afrojack, Fedde Le Grand and more have already headlined previous RTUs, bringing tens of thousands of fans to these events.

ULTRA Worldwide is already one of the most international electronic music festival brands and is set to host events in 23 countries and across six continents by the end of 2018. The RTU events continue to drive ULTRA apart from the competition by offering one-of-a-kind experiences to electronic music fans in even more regions around the world.

ULTRA Worldwide is the global edition of the world’s premier electronic music event, ULTRA Music Festival. The ULTRA brand in relation to live events was founded in 1997 in Miami by Executive Producer, President & CEO, Russell Faibisch, who began by producing electronic music events which led to the inaugural Ultra Music Festival in 1999 on the sands of Miami Beach.

The internationally renowned festival, which has taken place every March since its inception, celebrated its nineteenth anniversary from March 24-26, 2017 by bringing over 165,000 music enthusiasts to the sold out waterfront event in the heart of the City of Miami.

Choosing to follow a unique and creative vision and a wholly organic growth focused on its true love for music, artists and fans alike, the ULTRA and ULTRA Worldwide brands represent not only the world’s biggest and most successful remaining INDEPENDENT electronic music festival brand, but also the most international festival brand in the world. Event organizers continue to transport the unrivaled experience from the Miami flagship festival to an ever-growing number of destinations and Ultranauts all over the globe.

The ULTRA brands have pioneered the live stream experience with ‘ULTRA LIVE’ (with over 650 million live stream and recorded set views from Ultra Music Festival Miami since 2013) and the audio broadcasting platform ‘UMF RADIO’ (syndicated to FM Radio in over 62 countries and reaching more than 22 million listeners weekly). Also UMF FILMS’ collaboration with FINAL KID has seen some of the most visually breathtaking festival aftermovies in the music space, including a feature-length documentary exploring the explosion of dance music, entitled CAN U FEEL IT, which was premiered on the red carpet at the Klipsch Amphitheater in Miami in 2012 and was exhibited in over 500 theaters across the Unites States.

2016 and 2017 have seen the ULTRA and ULTRA WORLDWIDE brands continue to push the boundaries even further, bringing an unparalleled combination of cutting edge productions and the world’s best electronic acts back to previous strongholds and new frontiers across the globe. With the sold-out edition of ULTRA Brasil, ULTRA Singapore having become a full scale two-day festival, RESISTANCE’s debut standalone South America Tour, and ROAD TO ULTRA’s Hong Kong debut, 2016 was a truly special year for the ULTRA Worldwide brand.