Evenflow Experiences Produces the 6th Edition of Wipro Earthian

by  EVENTFAQS Bureau Marketing | February 23, 2017 | News

Evenflow Events and Experiences Wipro

Initiated in the year 2011, the Wipro Earthian initiative was started with a strong conviction that building awareness is the first step towards sustainability, and this year was all about re-affirming that faith. Like all previous editions, the 6th edition of Wipro Earthian was also planned and executed by Evenflow Experiences on February 4 at Wipro Sarjapur campus, Bengaluru.

Since the basic premise of the initiative was sustainability, Evenflow Experiences kept aside the conventional flex and plastic and used only only recyclable materials for stage and decor. Signages, messages and event branding were hand-written on cardboard and blackboards, promoting the essence of Wipro Earthian.

The highlight of the event was the donut wall arranged in the shape of the logo and the crayon wall that started melting over the course of the day depicting the fluctuations in Earth’s temperature due to global warming.

With more than 1000 schools and colleges as participants, this year's theme was sustainability, biodiversity and water conservation. Young and bright minds from all over India were a part of this initiative as they came up with innovative ideas to save the planet.

The event started with the felicitations of top schools and colleges followed by a one on one discussion and audience interaction with Azim Premji, Chairman of Wipro Ltd. and Anurag Behar, Chief Sustainability Officer at Wipro Ltd. Thereafter were a series of talks, panel discussions and presentations by well-known professionals in the field of environment conservation. The day ended with a one of a kind collaboration between the talented kids at Bangalore School of Music and Vasu Dixit Collective.

This year, Earthian was all about making the idea of sustainability a popular belief by engaging maximum schools and colleges in a long-term partnership with Wipro. Sona Harris, Creative Director at Evenflow Experiences said, “It’s always a pleasure to design Wipro Earthian, particularly because it offers us a chance to go all out on our creativity and play around with elements.”