Interspace Solutions Executes a Nationwide Cyclathon for Kansai Nerolac across 40 Cities

by  EVENTFAQS Bureau Marketing | December 21, 2016 | News

Interspace Solutions Nerolac

Interspace Solutions, a media-agnostic engagement solution provider, recently concluded the Nerolac Cyclothon 2016 for Kansai Nerolac Paints, to commemorate the second anniversary of Swacch Bharat Mission. The initiative spanned across 40 cities.

The Cyclathon was organised to spread awareness about health and hygiene in daily lives amidst the rising health issues and the concern for a safer environment. With the initiative Nerolac reached out to people across 98 cities to register for the Cyclathon. Based on the entries received, 40 cities were selected for the main cyclathon event.

Interspace Solutions managed the event, which aimed at bringing the community together and spreading the message of ‘Swacchta’ across all aspects of people's lives. The event was well received and the total participation was recorded to be more than 4000 across 40 cities. A lot of support and participation came from students, teachers and government officials.

Speaking about the initiative, Aniroodh Gadge, Senior Marketing Manager, Kansai Nerolac Paints Limited said, “As a trusted and a responsible brand in India we wanted to give back our planet more than that what is taken from it, thus leaving a rich legacy for the future generations. We are glad we could contribute and paint 40 deserving schools across India in one day via the Cyclathon. We look forward to continue this in the future too.”

Dharit Parikh, Business Head, Interspace Solutions said, “It is a humungous task to organise and execute a nationwide cyclathon in one single day, within a tight timeline of 10 days. We are glad that Kansai Nerolac believed in us and gave us this opportunity.”

Praveen Vadhera, CEO, Interspace Solutions added, “It is fantastic to associate with brands like Kansai Nerolac who sincerely believe in contributing to the society in many ways. This was a unique event where everyone from the management to the painters was involved and contributed with their time and efforts.”