Percept Reveals Performance Schedule, Experiential Elements & Future of EAT, PLAY, LOVE

by  EVENTFAQS Bureau Entertainment | December 14, 2016 | News

Percept Live Eat, Play, Love

It was not long ago when media giant Percept had announced EAT, PLAY, LOVE - a one of its kind food festival would take place on December 17 and 18 at Turf Club Mumbai. Now in its most recent communication the media group has revealed the performance line-up for the festival, experiential elements and the future of property.

Spearheaded by Percept Live and The Eat India Company, visitors at the 2-day festival will journey through the culinary road of India with participation from more than 100 exhibitors from across the country giving an opportunity to avid gastronomes to feast on diverse cuisines and savour bonafide tastes right from heritage restaurants to street food to highway dhabhas to homemade delicacies to organic fresh produce. Apart from the food and music zone, the festival will be a playground of cultural commotion with dedicated zones for art, photography, retail, wellness, comedy, adventure sports and children. 

The EAT section of the festival with a superb line-up of ­foodie experiences will host tailor-made zones such as #EatLive #EatFresh #EatGalli #EatCafes #EatTrucks to cater to the specific preferences of the discerning visitors apart from having live cooking demos and master classes with the top chefs of the country.  The PLAY section will witness the kids and the alternative live stage for acoustic bands, comedy acts and dance troupes apart from an open theatre for movie lovers, a gaming zone for adventure fanatics and a retail zone for fashion addicts. The LOVE section will allow connoisseurs to indulge in some serious art workshops, graffiti wall art activities, yoga seminars, fashion shows, celebrity panel discussions, book reading sessions, karaoke open house and photography exhibitions.

As part of its promotional campaign, EAT PLAY LOVE will be undertaking slum beautifications, street installations at traffic junctures, countdown timers at heritage city spots and travelling caravans to create the relevant hype and awareness around the annual proposition.

From India’s comedy rock band Alien Chutney featuring Vir Das and Punjabi rapper, Baba Sehgal on day 1 to India’s leading live band act The Other People and pop singer Lucky Ali on day 2, EAT PLAY LOVE will be an avenue for cultural connoisseurs to come live their fantasy. Two stages named main stage and chill out stage will host stellar live acts like Voctronica the first beatboxing band, rock performance by Vikram Kaushik Monks of Mellonwah, stand-up act by Zakhir Khan and a stellar performance Dj Ahmet Kilic that will add color to the décor. An outdoor spa will allow attendees to rejuvenate and relish after some dancing.

Exhibiting some of the best handpicked food brands in India, the event will also feature the largest live barbeque with KAVO, food truck zones and home chef zones and will be quite the event to look forward to among the city’s food lovers.

Home chef zone will include everything from Rajasthani to Bihari to Punjabi to Bengali to Indonesian to Japanese to Chinese to South Indian to Asian to cater to diverse taste buds. Dolly Singh, Home Café, Rasa #100. Your’s Drooly will offer innovative takes on Indian regional food. Food trucks zone will feature Lalit Food Truck, Pettoos Food Truck, and Bombay Food Truck.

The Perrier Experience Zone will allow adventure junkies to experience a never seen before virtual experience in hot air balloon rides up in the skies. The Maruti Suzuki Ertiga Auto Cafe will inculcate an indo-Japanese inspired menu by well-known celebrity chef Vicky Ratnani

Being a festival for the entire family, there will also be reserved seating for senior citizens and all-day care center for children. The festival will witness the debut of India’s only children literature festival - Peek A Book featuring master storytellers like Hawaii’s Jeff Gere, puppeteer Usha Venkatraman, fitness specialist Rashmi Ramesh, teacher turned author Katie Bagli.

Here is the performance schedule for the festival- 

Future of the festival

The festival will travel to Hyderabad, Kolkata, Pune and Nagpur in 2017 with a plan to expand to newer regions over the next 3 years. These cities will play host to the event, providing a backdrop for the family-friendly occasion and be rest assured there will be plenty to see, do and hear. Get ready to indulge your taste buds into some lip smacking gastronomical delights.  EAT PLAY LOVE will attract both residents and visitors alike to enjoy not only cuisine from some of the best chefs on the planet, but also some of the most scrumptious food-related experiences, complete with themed dinners, food trucks, live entertainment, celebrity chef cooking demonstrations, meet and greets, cook book signings and mall activations that will de-light families, children and a broad array of food enthusiasts.

Commenting on the festival Chandni Dhall, Partner EPL, said, “While there are many festivals today, they cater to specific genres and are skewed to a sub sect of the city’s population thereby ending up being either too localized or being limited in their offering. A single destination event, which brings together the best of the city with international production values, is the need of today. We aim to build and deliver on the 360 degree experience by reflecting on the diversity and spirit of each city and its citizens.”

Adding on Manuj Agarwal, CEO, Percept Live said, “With long-term access to the finest venues across the country, Percept will not only enable the perfect setting for the festival but will also add value by bringing in existing relations from state and city authorities &boards, celebrities, exhibitors among other things. The festival with not only be a tool to drive a greater participation from the local citizens and authorities but will in the coming years; become a bucket list event growing in scale and encompassing more categories. We aim to contribute 45% to the tourism and state revenues over the next three years.”

Maruti Suzuki and Scootsy present Eat Play Love, powered by Gionee in association with Perrier, Ola and Panchshil. The festival is backed and supported by Maharashtra Tourism. With media partners including PVR, 94.3 Radio One FM and Peek A Book also support the festival.