Percept Live & Eat India Company Come Together for Newest IP on the Block: EAT PLAY LOVE

by  EVENTFAQS Bureau Entertainment | November 17, 2016 | News

Percept Live

Exploding with flavours, aromas and recipes, India is about to witness a chaste celebration of wickedly delectable gourmet garnished with aesthetic cultural demonstrations at an inimitable two-day food and music festival with international production values in December. Titled EAT PLAY LOVE, the festival will travel to Mumbai, Hyderabad, Kolkata, Pune and Nagpur in its inaugural year with a plan to expand to newer regions over the next 3 years.

The festival is slated to be held at the Turf Club in Mumbai on December 17 and 18, at the Kolkata Race Course in Jan 2017, followed by Hyderabad, Pune and Nagpur. These cities will play host to the event, providing a fantastic backdrop for the family-friendly occasion which will offer plenty to see, do and hear.

Spearheaded by Percept Live and The Eat India Company, visitors at the 2-day festival will journey through the culinary road of India with participation from more than 100 exhibitors from across the country, giving an opportunity to avid gastronomes to feast on diverse cuisines and savour bonafide tastes right from heritage restaurants to street food to highway dhabhas to homemade delicacies to organic fresh produce. Apart from the food and music zone, the festival will be a playground of cultural commotion with dedicated zones for art, photography, retail, wellness, comedy, adventure sports and children.

The EAT section will host tailor-made zones such as #EatLive, #EatFresh, #EatGalli, #EatCafes, and #EatTrucks to cater to the specific preferences of the discerning visitors, apart from having live cooking demos and master classes with the top chefs of the country.  The PLAY section will offer a kids section and an alternative live stage for acoustic bands, comedy acts and dance troupes apart from an open theatre for movie lovers, a gaming zone for adventure fanatics and a retail zone for fashion addicts. The LOVE section will allow connoisseurs to indulge in some serious art workshops, graffiti wall art activities, yoga seminars, fashion shows, celebrity panel discussions, book reading sessions, karaoke open house and photography exhibitions.

As part of its promotional campaign, EAT PLAY LOVE will be undertaking slum beautifications, street installations at traffic junctures, countdown timers at heritage city spots and travelling caravans to create hype and awareness around the annual proposition.

In terms of brand association, the festival in its debut edition has managed to land in Maruti Suzuki and Sccotsy as presenting partners, Gionee as ‘powered by’ sponsor, Ola and Panchshil as ‘in association with’ sponsors.

The festival is backed and supported by Maharashtra Tourism and by media partners including PVR, RedFM and Peek a Book.

Commenting on the festival, Chandni Dhall, Partner, EPL said, “While there are many festivals today, they cater to specific genres and are skewed to a sub sect of the city’s population thereby ending up being either too localized or being limited in their offering. A single destination event which brings together the best of the city with international production values is the need of today. We aim to build and deliver on the 360-degree experience by reflecting on the diversity and spirit of each city and its citizens.”

Adding on, Manuj Agarwal, CEO, Percept Live said, “With long-term access to the finest venues across the country, Percept will not only enable the perfect setting for the festival but will also add value by bringing in existing relations from state and city authorities & boards, celebrities, exhibitors among other things. The festival with not only be a tool to drive a greater participation from the local citizens and authorities but will in the coming years; become a bucket list event growing in scale and encompassing more categories. We aim to contribute 45% to the tourism and state revenues over the next three years.”

Here's what else to expect at Eat Pray Love

• Home chefs, street food, top restaurants, savory ice-creams and many more delicacies under the 'Eat' umbrella.
• The largest live outdoor barbeque.
• The longest dining table the nation has ever witnessed.
• Moti Mahal, inventors of butter chicken, been here since partition, are coming from Delhi to be a part of EPL.
• Art installation of city landmarks, Mumbai city calendar and much more.
• Peek a book, a children literature festival.
• EPL will have its own city merchandise, fashion curated for the festival.
• Photography of the best food for each month.
• International artists with 2 music stages, one main stage and a 'chill-out' stage.
• The Indian 2000 Guineas Classic Races - The Indian 2000 Guineas, is a Group 1 horse-race for 3-year-old colts and fillies that run over a mile at level weights which will also be seen at EPL.

Additionally, EPL will have reserved seating for senior citizens because the organizers want them to be a part of the festival as much as others. Outdoor spa facilities will be provided to attendees for rejuvenation because that's what the festival is all about – Making people happy.